This 2017 Star Wars kite was releasing around the same time as the movie “ Star Wars: The Last Jedi”, so making sure that this particular character kite and packaging was in alignment with the movie was crucial. In order to do that, constantly collaborating with the Disney Licensers to insure that everything was to brand standards was necessary, but also very informative experience.

The Fairy AirDelta kite I worked on the production end of it, by finding images that would look like a little girl, from the ages of 4 years of age and up, would enjoy flying. This kite is one of 4 in the assortment that its in. The interesting thing I found about laying the artwork out for this product is 1) The images have to be large enough to see from the ground, at least 500ft in the air. 2) Making sure that the kite was visually and mechanically balanced. With the packaging I wanted to make sure that the colors were also consistent with the kite as well as the rest of the assortment.

This particular project was to assist the sales team in updating their upcoming presentation for Costco in order to show case the new products for the new 2020 Kites. Similar duties were done for presentations for Sam’s Club,and BJ’s Wholesale Club.

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